Dr. YKK Articles
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Introduction According to a survey by training and consulting firm Genesis Training Solutions of the US, 92 percent of professionals say that creativity will be critical to sales success in the 21st century. Further studies by Sales & Amp and Marketing Management showed a the vast 95 percent of the workers want to be more creative on the job. Why are most workers not creative then? The reasons are that they do not know how to apply their creativity and that they work in very structured environments where creativity is not encouraged. The studies concluded that if your organization wants great performance, then you have to find ways to feed the creativity of your workers. ....
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